In this book, footwear design is discussed with a different perspective and it actually teaches you visual literacy and mindful observation, that can open new windows to you, whether be a beginner or a professional footwear designer in shoe industry or just anyone interested in shoes.

This book consists of two parts: the first describes the visual elements in shoe design and the second completely covers the topic of color. In the first part, visual elements including point, line, surface, etc. are put forth. In this way, first, each element is fully explained, then various and characteristic, impressive examples of the use of this element in the design of the best brands in the world have been examined.

In the second part of the book, the importance of color is discussed, from basic to supplementary topics. At the beginning, by understanding the physics of color and its characteristics, the issue of familiarization with the primary, complementary and tertiary colors in the color circle is discussed. Then, warm and cool colors and color harmonies are taught. In the following, you will become entirely familiar with the seven color contrasts. Further, to complete the content, the psychology of color and the important topic of color and communication will be considered. After examining each part, you will see how it is used in the inspirational illustrations of the best examples of shoes from various brands in the world.

Knowing the elements of visual arts in addition to acquiring the knowledge of color basics, you can combine design and pattern and in fact form and color well and use them in the design of your shoes, and thus offer an eye-catching work to the market.